What is Search Engine Optimization ?

Search engine optimization is a way that increases importance of a site to the search engine. For this reason, when a visitor searches a topic; search engine shows this site in first position of the search result.

This kind of search result is called ‘organic or natural search result.’ Every site-owner wishes to show his site in first page (or in first 10 sites) of the search result.

Because, if the visitor doesn’t get his desired website in first page; he doesn’t go to the second page. He used to search again his desired site by using another word.

Staying in the top ten list means- more visitors at the site and more income.

So that, everyone tries heart and soul to fit his website for search engine.

Many things are related with SEO; this is a running process. At first, a site-owner should select some fixed keywords. Before selecting it, he should think deeply. The keyword should be uncommon and there are no more competitors for it. As an example- a site owner selected a keyword “SEO tutorial” for a seo tutorial website. If he searches in Google by this word, he will get approximately 9 million search results, and there are many popular sites are present in this result. It is quite impossible to stand the first result by passing them. So he should add some words to his keyword. By this way, the competitor will reduce. The “keyword tool” of Google adwords is the best to select keywords.

https://adwords.google.co.uk/select/KeywordToolExternal