Important tips for improve website’s ranking in Google?

The search engine Google uses a variety of methods to rank the WebPages in the search results. Google follows a unique formula to determining where to place the websites in search result listings. The exact formula is secret to us, but Google has some guidelines, called Algorithms to follow to improve the Google ranking.

Here are some factors that affect your rankings with Google:

1. Page Title is Vital:

The search engine Google displays the search results using the Web page’s title as a link. Title is the most important to get the rank. So make sure that your page title contains your most important keywords. Do not make your webpage titles longer than 64 characters.

2. Meta Description:

 Google does not index the Meta ‘keywords’ tag of your webpage but it does index the meta ‘description’ tag. So make sure your description contains your most important keywords.

3. Quality Link:

The most important factor that Google looks at is the back links of your website. Google checks both links to and from your website. If you have a link from a website that is often updated and visited by googlebots, then googlebots will also visit your site frequently. So you have to make sure that your site is listed in the web directories with high page rank and also with high traffic.

4. Social Networking:

Social networking sites are very good platform to promote a website. Digg and Del.icio.us, LinkedIn etc are very popular social networking sites with very good impact.

5. Search Friendly Graphics:

Make the graphics of your website search friendly. People may enjoy the Flash content; Google does not read the flash files. So avoid using Flash files.

6. Images are also important:

 Add <alt> tags to the images. It will help you to place your keywords where Google can see them and also it will make your site more accessible.

 7. Text body of webpage:

Make sure that the text of webpage contains your most important keywords. Most importantly, put your most important keywords once in your headers and a couple of times in the paragraphs also. This will help you optimize to your website for a specific keyword and drive more targeted traffic to your website.

8. Content:

Update your website content as frequently as possible. The more often you update your website content, the more often you will be visited by googlebots. So always update your website with fresh, helpful, relevant and good quality contents. If your website provides interesting contents to read and access, then it will ensure good traffic for your website.